Prof Melius Weideman

Contact image

Website Content Manager

Melius Weideman started and now heads a Research Centre on website visibility and usability at the Cape Peninsula University of Technology in Cape Town.

He graduated with a PhD in Information Science from UCT in 2001, and focuses his research on website visibility, usability, search engines and information retrieval.

He has produced many publications in journals and conference proceedings on these topics, and regularly does invited plenaries at international conferences. He also published a complete monograph on website visibility, and closely co-operates with the SEO industry.

He implements the principles on which his research is based, in the maintenance of two simple websites: www.web-visibility.co.za and www.web-usability.co.za.

Research Profile

Prof Weideman, through WARC, leads in cutting edge research in South Africa on two fronts.

Website Visibility is the study of increasing the regularity and success rate of search engine crawler visitations to a website. These will lead to a higher ranking on search engine result pages.

Website Usability focuses on improving the Internet user experience. This is achieved by research on the combination of the factors contributing to the success of user interactions with websites.

Achieving synergy between these two website attributes remains a major challenge in the field, since some contradictions exist when attempting to implement both on the same webpage. A recent doctoral graduate (Dr EB Visser) completed his thesis under Prof Weideman's supervision on this topic - see http://www.web-visibility.co.za/website-visibility-digital-library-seo.php

Strong interaction with the SEO industry, specifically in Cape Town, marks the modus operandi of this Research Centre, including training courses offered to industry, regular SEO seminars  and  collaboration with small and large companies on their websites.



Digital Libraries